Sarah Galbraith Laucks was featured on the October 2020 edition of the podcast Cranktivity to discuss the topic of how you can use your content to successfully promote and market your business.
Marketing a small business is one of the most common challenges that clients talk with us about.
Common questions we are often asked about marketing include:
- How to have success when hiring marketing experts
- Is it a good idea to pay for sponsored posts or run ad campaigns (on Facebook or Google for example)
- How to get social media marketing to be effective
- What is the best time of day to post or how often should I post (this includes on social media, your blog, podcast, YouTube account, etc)
Part of the work Sarah Galbraith Laucks does at True Leaf is to support our clients with practical, actionable answers to these questions.
One of her primary interests is in understanding the best ways for small businesses to effectively market, using the resources available to them, so that their businesses will grow.
What she has found, over 30 plus years of practical, real-world experience, is that content marketing is one of the most effective marketing tools available to small businesses. So much so that it can be used as the only marketing activity for a business.
In October of 2020, Sarah joined host David Schmeltzle (owner of Biz Budding, the creators of the Mai Theme for WordPress) on the Cranktivity Podcast to chat about content marketing as a go-to strategy for new, micro, and small businesses.
Topics they discussed included:
- How to use your unique experience to market and grow your business.
- How to find and strengthen your unique marketing voice.
- Content Marketing principles like C.O.P.E. (Create Once, Publish Everywhere), Repeat, and Repurpose.
- Successful ways to work with outside consultants to develop and strengthen your marketing.
The main take-away thought of the episode was that:
It might seem like you need a professional marketing firm to create all of your marketing. But it’s actually possible, and can even be stronger, to use your own voice to spread the word about your business.
To learn more, listen to the episode plus get access to a list of quick wins, ideas for next steps and more. The episode title is How To Get Your Voice Heard and it aired on October 21, 2020.
The Cranktivity Podcast is produced and hosted by the team at Biz Budding, creators of the Mai Theme for WordPress. On the podcast the team and their guests discuss topics of interest to digital entrepreneurs.